HUMAN vs. DoubleVerify
Measurement is only as reliable as the traffic behind it. HUMAN delivers security-grade, explainable verification for every impression.
Cybersecurity-grade IVT protection. Pre- and post-bid protection built on more than a decade of programmatic expertise.
Clear, explainable results. URL-level visibility into what was flagged and why.
Unified measurement. One post-bid view across IVT, brand safety, and viewability.
Why HUMAN wins vs. DoubleVerify
DoubleVerify is a familiar choice for campaign measurement and optimization. HUMAN gives you confidence that what you measure is real, safe, and explainable.
A decade of programmatic protection
For more than a decade, HUMAN has protected programmatic advertising. Ad Integrity Suite runs on that same engine, informed by 20T+ interactions a week across 3B+ devices.
Explainable by design
See exactly why an impression failed. URL-level visibility, brand profiles, and clear reasons give you evidence you can defend with stakeholders and partners.
Verified Impressions in one view
One dashboard shows which impressions were valid, viewable, and brand safe, and lets you filter by domain or app to get to the answer fast.
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How to Evaluate Ad Verification Platforms
Capability
What to Consider
IVT Detection + Prevention
Pre-bid mitigation and post-bid detection of sophisticated invalid traffic, for display and video across desktop, mobile web, in-app, and CTV.
How deep is detection, and can your vendor show the evidence behind each decision?
Explainability
URL-level reporting, brand profiles, and brand safety violation metrics show what was flagged and why.
When an impression fails, can you see the URL and the reason, or only a score?
Brand Safety + Suitability
Standard brand safety taxonomy across web and app inventory, including CTV apps, with brand profiles that reflect your standards.
Can you set brand profiles that match your standards and see every violation against them?
Viewability
Viewability for display and video, reported net of IVT, with IAB and GroupM standards.
Are viewability metrics net of invalid traffic, and do they support the standard you buy on?
Unified Verification
The Ad Integrity Dashboard shows Verified Impressions (valid, viewable, and brand safe) in one view, filterable by domain or app.
Do IVT, brand safety, and viewability come from one measurement foundation you can reconcile and defend?
Threat Intelligence
Backed by the Satori Threat Intelligence team, known for disrupting large-scale fraud operations like 3ve and PARETO.
Does your vendor investigate and disrupt fraud operations, or only detect them?
Validated + Trusted by Customers
“The work we do has real-world business implications. We need to be able to defend our decisions — and HUMAN helps give us the confidence to do that.”
Evan Hurrell
Director Strategic Partnerships
75% of users
20M
HUMAN has completely automated the way we evaluate IVT volumes — specifically through Ad Fraud Defense and Ad Fraud Sensor metrics. What’s really made a difference is the multi-dimensionality of the shared data: we can now check IVT volumes granularly, breaking them down by publisher, inventory units, and time ranges, as well as by the division of IVT sources. That level of detail just wasn’t possible before.
Medium Enterprise Consumer Discretionary Company
This data is from a survey of HUMAN users, and was verified by UserEvidence on September 16, 2026.
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