The digital advertising ecosystem is increasingly performance-driven: budgets must deliver measurable outcomes, from sales or conversions to deeper consumer engagement. But despite advances in fraud defenses, one critical moment has remained exposed: what happens after the click.
What Is Page Intelligence?
HUMAN’s Page Intelligence closes this blind spot, delivering real-time, page-level invalid traffic (IVT) detection in the milliseconds between click and page interaction, enabling brands, publishers, and e-commerce platforms to protect revenue and make data-driven optimization decisions instantly.
Utilizing a lightweight, asynchronous tag, Page Intelligence integrates seamlessly without slowing page load times or compromising the user experience. The result of this straightforward, easy to deploy page-level tag is immediate clarity on traffic quality that empowers organizations to safeguard high-value placements, feed clean signals into analytics, and optimize with confidence.
Why Page-Level Protection Is Essential
Impression and click validation are critical steps, but real performance is measured at the page level. Having transparency into the full user journey makes sure decisions are based on genuine outcomes, not compromised signals.
When invalid traffic reaches the landing page, it doesn’t just waste spend. IVT:
- Artificially inflates engagement signals like form fills, add-to-carts, or clicks on sponsored products.
- Corrupts conversion metrics such as CPL and CPA.
- Skews attribution models, leading to wasted spend and poor optimization.
Without visibility here, organizations risk building strategies on contaminated data. Page Intelligence closes this final blind spot by making sure every pageview, interaction, and conversion reflects authentic user activity.
Key Capabilities for Page-Level Protection
Page Intelligence delivers immediate value across the ecosystem by combining real-time monitoring with actionable insights. Its core capabilities include:
- Protect revenue in real time with visibility into IVT upon page load—without disrupting user experience.
- Unlock actionable insights with detailed analytics by traffic source, campaign, page, and device type.
- Enable validated audience segmentation, allowing you to remove invalid users from workflows to build stronger signals and improve campaign outcomes.
- Improve data quality through advanced IVT detection powered by 400+ algorithms and predictive models across the HUMAN Defense Platform.
- Adopt with ease thanks to an asynchronous tag designed for rapid deployment and operational simplicity.
Driving Performance and Trust
“Invalid traffic drains revenue and distorts performance data across the entire digital advertising supply chain. HUMAN’s Page Intelligence provides immediate visibility to help you identify and act on IVT instantly—protecting the integrity of performance data, streamlining operations, and unlocking smarter monetization strategies for brands, publishers & e-commerce platforms.”
Geoff Stupay, SVP of Global Product, HUMAN
This is more than fraud prevention. By strengthening the integrity of page-level performance data, Page Intelligence empowers organizations to:
- Preserve confidence in performance outcomes.
- Optimize investments with clarity and precision.
- Protect long-term growth by ensuring every marketing decision is based on clean signals.
“HUMAN’s announcement of Page Intelligence, their new solution for brands and agencies to expose page-level invalid traffic to protect revenue and create new revenue streams, is a testament to their innovative roadmap. HUMAN has proven their platform can defend against the most prolific threats on the internet today, while providing confidence for the business to act upon those interactions in real time, enabling trusted interactions and transactions across humans, bots, and AI agents.”
Kevin Marcus, Partner, Co-COO and Head of Strategic Operators, WestCap
The Path Forward
The strongest digital strategies aren’t built on bigger budgets—they’re built on trustworthy data. With Page Intelligence, HUMAN gives organizations real-time clarity at the page level, validating traffic and allowing organizations to finally trust the outcomes that drive their businesses forward.
Don’t let invalid traffic distort performance at the moment it matters most. Close the last blind spot with Page Intelligence.
Page Intelligence is available now.