Advertising and Marketing Security

PREVENT PROGRAMMATIC AD FRAUD

HUMAN helps protect digital advertising transactions from disruptive ad fraud

Keep cybercriminals from invading digital inventory

HUMAN partners with leading ad tech platforms, media owners, and device providers to prevent fraudsters from profiting from digital advertising
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Fraudulent Inventory

Impressions that are not real
A programmatic ad platform that has been compromised by ad fraud has the potential to cause significant damage throughout the whole ecosystem.
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Costly Remediation

Clawbacks waste more than time
Fighting ad fraud after a bot attack takes place requires both operational effort and additional revenue expenditures to mitigate the consequences.
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Revenue Risk

Lower quality, damaged reputation
When ad fraud enters your inventory, it jeopardizes your relationships with demand partners, exposes them to risk, and damages your business' reputation.

How programmatic ad fraud works

Powered by data and processed in milliseconds, programmatic provides fraudsters multiple avenues to profit

Is your programmatic advertising platform ripe for ad fraud?

With its increasing spend and ever-evolving channels, digital advertising has been one of the most appealing targets for cybercriminals. Additionally, programmatically traded channels are particularly vulnerable to fraudsters looking to grab their piece of the pie. 

When fraudsters infiltrate the programmatic ecosystem, they steal more than just advertising dollars. Ad fraud damages the trust within the programmatic ecosystem and the decisions it delivers for digital advertising.

Partnering with industry leaders across the ecosystem means that HUMAN protects more than 85% of the total global programmatic impressions. The result is higher quality advertising inventory and increased trust in the ecosystem as a whole.

MediaGuard Protects Against Disruptive Ad Fraud

MediaGuard uses HUMAN’s modern defense strategy to keep ad fraud out of programmatic advertising

Sophisticated bots behave like real users, making it easy for them to evade detection. As a result, advertisers and platforms find it increasingly challenging to keep their digital media free from fraud. A sophisticated bot can imitate human behavior using mouse movements, keystrokes, fake browser behavior and even imitate other devices. As a result, traditional ad fraud solutions that rely on behavioral monitoring or static lists to detect bots are increasingly vulnerable to abuse. MediaGuard uses a multilayered detection methodology that establishes hard technical evidence to prove fraud. This enables MediaGuard to detect and mitigate today’s sophisticated bots with unmatched scale, speed, and precision to ensure that only real humans are interacting with your media.
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CASE STUDY

Proactive Protection Prevents Fraud Despite Rapid Growth

A combination of internal protocols and insights from HUMAN’s MediaGuard enabled Yieldmo to proactively insulate itself from fraud despite significant growth.

Technology Highlights

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Detection at scale
With global observability, the Human Verification Engine analyzes over 2 trillion interactions per day to identify internet traffic patterns and anomalies.
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Satori Threat Intelligence Team
Stay ahead of bad actors with hacker intelligence provided by our research team
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Multi-source collective protection
We detect automated bots by analyzing over 2,500 signals collected from a wide range of applications, advertising and marketing platforms, and IoT devices at an internet-wide scale.
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Friction-free without CAPTCHA
Our superior signal collection allows us to obtain ground truth, giving greater accuracy without introducing friction within the digital advertising ecosystem.
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Actionable insights
HUMAN’s comprehensive dashboard provides insight and control over your metrics for you and your team.
Yes, it's true - there is...

SAFETY IN NUMBERS

For each of the 15 trillion-plus interactions verified by HUMAN each week, up to 2,500 signals are parsed through over 350 algorithms to reach a single critical decision - bot or not.

The largest enterprises and internet platforms trust HUMAN to collectively protect themselves and the internet from the most human-like automated bots. Join them.

HUMAN is trusted by the largest enterprises and internet platforms to protect them from the most human-like bots.

Featured Resources

Explore Solutions by Threat

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Programmatic Ad Fraud
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CTV Fraud
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DSP, SSP, & Media Owner Protection
Human-Explore Solutions-Device Icon
Device, App & SSAI Spoofing