Advertising and Marketing Security

STOP DEVICE,
APP & SSAI SPOOFING

HUMAN defends digital advertising from the most sophisticated spoofing attacks

Prevent faked requests from infiltrating the digital advertising ecosystem

HUMAN partners with leading ad tech platforms, media owners, and device providers to stop fraudsters from profiting on your digital advertising platforms
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Spoofed origin identity

Leads to compromised inventory

Fraudsters faking their identities to look like something they are not can leave a good deal of loss in their wake across the ecosystem.

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Evolving Threats

Existing protections thwarted
As a means of circumventing pre-existing security measures, fraudsters create and modify fictitious identities on a regular basis to mask their genuine origin identities.
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Diminished returns

Spoofed ad requests reduce revenue
Ad requests that are spoofing are stealing revenue from platforms and media owners, and they are putting the entire ecosystem at risk of losing valuable earnings.

How device, app,
and SSAI spoofing works

Impersonating devices, apps, or even the servers inserting ads enables fraudsters to fake the entire system to steal from it.

Even the Most Secure Platform is Susceptible to Impersonation Fraud

Despite the fact that many mobile and CTV platforms operate in closed systems, spoofing can occur outside of the control of individual device stores, app publishers, or media owners. This fraud technique fakes the true origin of ad requests in order to attract valuable advertisements from brands. Even the most premium and secure platform can be spoofed in the digital advertising marketplace.

Developing shared standards and more accurate device identification, as well as collective protection, allows HUMAN clients and partners to stay ahead of bad actors to protect their valuable digital advertising investments.

MediaGuard Prevents Device, App & SSAI Spoofing

MediaGuard keeps cybercriminals out of digital advertising with unmatched scale, speed and accuracy

Sophisticated bots behave like real users, making it easy for them to evade detection. As a result, advertisers and platforms find it increasingly challenging to keep their digital media free from fraud. A sophisticated bot can imitate human behavior using mouse movements, keystrokes, fake browser behavior and even imitate other devices. As a result, traditional ad fraud solutions that rely on behavioral monitoring or static lists to detect bots are increasingly vulnerable to abuse. MediaGuard uses a multilayered detection methodology that establishes hard technical evidence to prove fraud. This enables MediaGuard to detect and mitigate today’s sophisticated bots with unmatched scale, speed, and precision to ensure that only real humans are interacting with your media.
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Human-Device App-Case Study
INVESTIGATION

PARETO botnet investigation and takedown

PARETO used nearly one million infected phones to pretend to be millions of people watching ads on smart TVs and other devices.

Technology Highlights

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Detection at scale
With global observability, the Human Verification Engine verifies the humanity of more than two trillion interactions per day to identify internet traffic patterns and anomalies.
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Satori Threat Intelligence Team
Stay ahead of bad actors with hacker intelligence provided by our research team
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Multi-source collective protection
We detect automated bots by analyzing over 2,500 signals collected from a wide range of applications, advertising and marketing platforms, and IoT devices at an internet-wide scale.
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Friction-free without CAPTCHA
Our superior signal collection allows us to obtain ground truth, without relying on CAPTCHAs, giving greater accuracy without introducing user friction.
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Actionable insights
HUMAN’s comprehensive dashboard provides insight and control over your metrics for you and your team.
Yes, it's true - there is...

SAFETY IN NUMBERS

For each of the 15 trillion-plus interactions verified by HUMAN each week, up to 2,500 signals are parsed through over 350 algorithms to reach a single critical decision - bot or not.

The largest enterprises and internet platforms trust HUMAN to collectively protect themselves and the internet from the most human-like automated bots. Join us.

HUMAN is trusted by the largest enterprises and internet platforms to protect them from the most human-like bots.

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Programmatic Ad Fruad
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DSP, SSP, & Media Owner Protection
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