Application Security & Fraud Prevention

PREVENT DATA CONTAMINATION

HUMAN helps marketing teams keep data free from bot-based fraud

Protect your marketing data from cybercriminals

HUMAN prevents automated bot activity from entering your systems and feeding data pools bad data
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Fake Activity

Bots enter all points in your marketing
Sophisticated bots enter your data by looking and acting like humans while interacting with your various marketing assets
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Compromised Analytics

Sometimes, numbers do lie
When bots enter the conversion funnel, they can skew key performance indicators (KPIs) and metrics that measure all of your marketing activity
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Misinformed Decisions

Bad bots, bad decisions
Making data-driven decisions become much more difficult to do accurately when bots are warping your data and analytics

How data contamination works

Fraudsters drive bot traffic to landing pages and e-commerce sites, then they emulate behaviors to avert detection and enter your customer systems

Is your data real?

Marketers like yourself quickly leverage all data at your disposal to make the best possible decisions and move audiences toward conversion. However, sophisticated bots look and act more like humans than ever before and interact with all aspects of your marketing efforts. Unfortunately, when these bots enter your systems, they put all of your digital marketing investments at risk.

HUMAN helps digital marketers keep fake automated bot-completed customer data from entering marketing analytics systems. This strengthened security delivers improved marketing analytics, saved budget, and increased customer trust.

BotGuard for Growth Marketing Prevents Data Contamination

BotGuard for Growth Marketing uses HUMAN’s modern defense strategy to keep cybercriminals out of your lead generation efforts and marketing data

Sophisticated bots behave like real users and are much better at evading detection. As a result, businesses find it increasingly challenging to defend applications from automated attacks. A sophisticated bot can imitate human behavior using mouse movements, keystrokes, and fake browser behavior even when applications work as intended. As a result, traditional application security solutions that rely on behavioral monitoring or static lists to detect bots are increasingly vulnerable to abuse. Unlike simple solutions, BotGuard for Growth Marketing uses a multilayered detection methodology that establishes hard technical evidence to prove fraud; This enables BotGuard for Growth Marketing to detect and mitigate today’s sophisticated bots with unmatched scale, speed, and precision to ensure that only real humans are interacting with your marketing efforts.

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Case Study

Streaming provider rescued new service launch from $2M fraud loss impact

A streaming service provider was launching a new service based heavily on new customer acquisition data and wanted to protect its CRM datasets.

Technology Highlights

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Detection at scale
With global observability, the Human Verification Engine verifies the humanity of more than two trillion interactions per day to identify internet traffic patterns and anomalies.
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Satori Threat Intelligence Team
Stay ahead of bad actors with hacker intelligence provided by our research team
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Multi-source collective protection
We detect automated bots by analyzing over 2,500 signals collected from a wide range of applications, advertising and marketing platforms, and IoT devices at an internet-wide scale.
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Friction-free without CAPTCHA
Our superior signal collection allows us to obtain ground truth, without relying on CAPTCHAs, giving greater accuracy without introducing user friction.
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Actionable insights
HUMAN’s comprehensive dashboard provides insight and control over your metrics for you and your team.
Yes, it's true - there is...

SAFETY IN NUMBERS

For each of the 2 trillion-plus interactions verified by HUMAN each day, up to 2,500 signals are parsed through over 350 algorithms to reach a single critical decision - bot or not.

The largest enterprises and internet platforms trust HUMAN to collectively protect themselves and the internet from the most human-like automated bots. Join us.

Featured Resources

Explore Solutions by Threat

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Paid Marketing Manipulation
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Lead Generation Fraud
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Data Contamination