- Application Security and Fraud Prevention
- Advertising and Marketing Security
- New York City
- Washington DC
Marketers like yourself quickly leverage all data at your disposal to make the best possible decisions and move audiences toward conversion. However, sophisticated bots look and act more like humans than ever before and interact with all aspects of your marketing efforts. Unfortunately, when these bots enter your systems, they put all of your digital marketing investments at risk.
Sophisticated bots behave like real users and are much better at evading detection. As a result, businesses find it increasingly challenging to defend applications from automated attacks. A sophisticated bot can imitate human behavior using mouse movements, keystrokes, and fake browser behavior even when applications work as intended. As a result, traditional application security solutions that rely on behavioral monitoring or static lists to detect bots are increasingly vulnerable to abuse. Unlike simple solutions, BotGuard for Growth Marketing uses a multilayered detection methodology that establishes hard technical evidence to prove fraud; This enables BotGuard for Growth Marketing to detect and mitigate today’s sophisticated bots with unmatched scale, speed, and precision to ensure that only real humans are interacting with your marketing efforts.