- Application Security and Fraud Prevention
- Advertising and Marketing Security
- New York City
- Washington DC
HUMAN helps platforms and media owners eliminate fraud within their CTV investments
Viewers are flocking to CTV due to the proliferation of streaming services and devices. As a result, technology providers and advertisers are vying for access to these growing audiences. However, as ad spend increases, so does the threat of bad actors trying to steal some of that spend for themselves.
The ecosystem lacks industry-wide standards because of these new technologies and emerging platforms. In addition, with limited inventory and rapidly increasing spending, the value of each impression increases. This combination makes the CTV ecosystem ripe for fraud. As a result, even the most secure platform is vulnerable to fraudsters using spoofing (such as SSAI spoofing) and other sophisticated tactics to siphon revenue from the ecosystem.
HUMAN collaborates with the CTV industry to combat these threats to develop proactive fraud monitoring and real-time prevention solutions and standards.