- Human Defense Platform
HUMAN helps platforms and media owners eliminate fraud within their CTV investments
When CTV inventory is infiltrated by fraud, it lowers the overall quality of this valuable inventory and causes demand partners to pay less for it.
The growth of CTV is being powered by quickly evolving technology, but this is also leaving it especially vulnerable to new threats.
CTV is particularly vulnerable to loss from fraud due to the high value of individual impressions and inconsistent industry standards adoption.
Viewers are flocking to CTV due to the proliferation of streaming services and devices. As a result, technology providers and advertisers are vying for access to these growing audiences. However, as ad spend increases, so does the threat of bad actors trying to steal some of that spend for themselves.
The ecosystem lacks industry-wide standards because of these new technologies and emerging platforms. In addition, with limited inventory and rapidly increasing spending, the value of each impression increases. This combination makes the CTV ecosystem ripe for fraud. As a result, even the most secure platform is vulnerable to fraudsters using spoofing (such as SSAI spoofing) and other sophisticated tactics to siphon revenue from the ecosystem.
HUMAN collaborates with the CTV industry to combat these threats to develop proactive fraud monitoring and real-time prevention solutions and standards.
Our superior signal collection allows us to obtain ground truth, giving greater accuracy without introducing friction within the digital advertising ecosystem.
HUMAN’s comprehensive dashboard provides insight and control over your metrics for you and your team.
The largest enterprises and internet platforms trust HUMAN to collectively protect themselves and the internet from the most human-like automated bots. Join us.