Ad Quality for Publishers

Defend Your Site from Unwanted Ads

Keep your site’s ad experiences relevant — filter out policy, content, and technical violations to protect visitor trust and revenue.

Improve the Quality of Your Ads

Maximize your site’s value and protect visitors’ experiences by maintaining the relevance and quality of your creatives.

  • Enhance Quality Transparency

    Gain visibility into ad quality violations to verify adherence of creatives and landing pages to custom standards.

  • Enforce Your Standards

    Prevent unwanted categories, advertisers, and beyond with personalized standards across all partner platforms.

  • Maintain Quality Inventory

    Filter out unsuitable or offensive creatives and protect site reputation and business relationships.

Key Capabilities

Stop unwanted ads early with configurable controls that protect custom quality standards and deliver relevant and trusted ad experiences.

  • Creative Standards Filter

    Serve only relevant advertisements by deploying custom, quality configurations at the pre-bid stage.

  • Configurable Interface

    Set and manage your creative quality settings, rules, and monitoring in one place — with full visibility into what’s blocked and why.

  • Automatic Enforcement

    Automatically apply your standards across platform partners so only ads that meet your quality expectations enter the bidding process.

Satori Advantage

Threat Intelligence:
The HUMAN Element

The Satori Threat Intelligence and Research Team uncovers, analyzes, and disrupts cyberthreats and fraud schemes that undermine trust across the digital landscape, delivering cutting-edge research that strengthens protection for customers and thwarts bad actors for a safer internet.

Explore Satori

Protect Inventory with a Purpose-Built Package

Secure digital advertising with Ad Quality Defense—part of HUMAN’s Advertising Protection Package built for publishers.

Learn More

FAQ
  • What is ad quality?

    Ad quality refers to the overall effectiveness, relevance, and safety of an advertisement. High-quality ads provide value to users, align with their interests, and meet strict standards that ensure the ad doesn’t harm or mislead. Low ad quality can result in poor engagement, wasted spend, and even reputational damage. Maintaining strong ad quality is essential for brands, publishers, and ad platforms to ensure campaigns drive meaningful results and protect users from harmful content.

  • Why is ad quality important?

    Maintaining ad quality is crucial for preserving user trust, protecting brand reputation, and maximizing return on ad spend. Poorly executed or malicious ads not only create a negative user experience but can also expose visitors to security risks like malvertising. Consistently high ad quality helps ensure that advertisements are engaging, safe, and effective, while also reducing the risk of fraud, invalid traffic, or regulatory scrutiny.

  • How do you stop malvertising and bad ad quality?

    Stopping malvertising and improving ad quality requires advanced monitoring and protection tools that can scan ad creatives, detect anomalies, and block threats in real time. Effective ad quality solutions prevent malicious ads from being served and ensure that only clean, compliant ads reach users. HUMAN’s platform provides real-time protection against threats while helping maintain strong ad quality across digital advertising environments.

  • How does HUMAN prevent unwanted ads?

    HUMAN prevents unwanted or malicious ads by scanning and analyzing ad creative, delivery patterns, and behavioral signals to identify harmful content before it reaches users. Our ad quality solutions work in real time to stop malvertising, ad fraud, and suspicious activity, helping publishers and advertisers maintain a safer, higher-quality ad experience.

  • Can HUMAN also detect malvertisements?

    Yes. HUMAN’s technology is designed to detect and block malvertisements as part of its broader ad quality protection. By continuously analyzing digital advertising environments, HUMAN helps identify malicious ads that could harm users or damage brand trust, providing publishers and platforms with the insights they need to act quickly and effectively.

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