“White Ops has experienced tremendous growth over the past several years by protecting some of the largest companies on the planet from digital adversaries,” said Tamer Hassan, co-founder and CEO at White Ops. “Dan brings the perfect mix of industry expertise and a proven track record from his experience at both large enterprises and fast-growth companies. He will play a pivotal role in owning the White Ops narrative and accelerating our growth and brand leadership position in the market.”
Lowden brings more than two decades of executive-level experience in cyber security and technology marketing to the White Ops teams. During his career, he has significantly contributed to the success of large enterprises and fast-growth companies in cyber security, wireless services, and mobile computing.
“White Ops verifies the humanity of over 100 billion digital interactions every day for the customers we serve and in doing so, has experienced a number of unprecedented achievements - including the recent takedown of 3ve. The company has successfully demonstrated the power of collaboration by leading organizations from across the global ad tech, cybersecurity and law enforcement ecosystems to shut down a common digital enemy,” said Dan Lowden, Chief Marketing Officer of White Ops. “The opportunity for White Ops is massive as BOTS posing as HUMANS cost the global advertising industry more than $5.8B annually. Having worked in both the marketing and cybersecurity spaces for many years, I look forward to accelerating the momentum White Ops has created, driving brand awareness and customer engagement as we defeat new and sophisticated digital adversaries.”
Prior to joining White Ops, Lowden served as the CMO at Digital Shadows, who was named the "Leader" in 2018 Forrester New Wave Report for Digital Risk Protection. As the CMO at Invincea, he created and executed on the marketing strategy that helped propel the company to be acquired by Sophos and additional investors for $150 million. He has also held leadership positions at vArmour, Digby (acquired by Phunware), Wayport (Acquired by AT&T), and marketing leadership roles at IBM ThinkPad, NEC Technologies and Sharp Electronics. Lowden holds an MBA in International Business from Rutgers Graduate School of Management and a Bachelor of Science from Rider University.
To learn more about why Dan joined White Ops, visit his blog post. For more information on working with White Ops, please visit: https://www.whiteops.com.