NEW YORK – April 09, 2020 – The Edison Awards winners were announced on April 8, 2020. Marketing Integrity, an offering from the global leader in bot mitigation White Ops, took the silver award for the Customer Lifecycle through Engagement category.
White Ops Marketing Integrity is the first product to protect marketers’ digital lead acquisition efforts, protecting marketers’ websites and customer acquisition efforts from sophisticated bot attacks, ensuring engagement with real humans. It enables brands to identify bot traffic, spot fake information and match CRM data to block fake contacts from entering sales and marketing systems. As a result, brands can maximize the effectiveness and ROI of marketing campaigns, increase conversion rates, preserve data quality of lead generation and CRM platforms, and efficiently allocate resources for contact outreach and retargeting. As part of the Marketing Integrity pilot program, in which White Ops worked with top brands over a 90-day time period, White Ops identified more than 15 million pageviews on form collection pages that were deemed to be from bot-based, sophisticated invalid traffic (SIVT) sources. White Ops estimated that more than $30 million in marketing spend was lost to bot-based fraud over the 90-day time period.
“Today, sophisticated bots plague marketers resulting in wasted spend, skewed marketing metrics and lower conversion rates,” said Tamer Hassan, Co-Founder and CEO at White Ops. “By taking a multilayered approach to bot detection and mitigation, our solution can detect the sophisticated bot activity that evades existing application security solutions. It’s an honor to be recognized by The Edison Awards and we look forward to helping marketers protect their marketing spend from sophisticated bots.”
Among the nomination entries comprising the best products, services, and businesses in innovation for the year 2020, Marketing Integrity was chosen as a winner by a panel of over 3,000 leading business executives from around the world. “After a thorough review, the Edison Awards Judges recognize Marketing Integrity as a game-changing innovation standing out among the best new products and services launched in their category,” said Frank Bonafilia, Executive Director of the Edison Awards.
About the Edison Awards:
The Edison Awards is the world's most revered Innovation Award dedicated to recognizing and honoring the best in innovation and innovators since 1987. For more information about the Edison Awards complete program and a list of past winners, visit www.edisonawards.com.
About White Ops:
White Ops is the global leader in bot mitigation. We protect more than 200 enterprises - including the largest internet platforms - from sophisticated bots by verifying the humanity of more than one trillion online interactions every week. The most sophisticated bots look and act like humans when they click on ads, visit websites, fill out forms, take over accounts, and commit payment fraud. We stop them. To learn more, visit www.whiteops.com.