NEW YORK, NY– June 1, 2015 – White Ops, a pioneer in online fraud detection, today announced that CEO and Co-founder Michael Tiffany will participate on a panel, “How Data Science & Technology Can Help Fight Ad Fraud” at AdExchanger Clean Ads I/O. The presentation will take place on June 3, 2015 at the Times Center in New York, NY.
The advertising world continues to evolve, with advanced data analytics and pervasive digital marketing offering an array of growth opportunities to marketers wishing to improve and better understand their audiences. Unfortunately, advertisers also face increasing fraud, cyber security and advanced malware challenges from criminals who seek to cash in on this bounty by stealing advertising dollars. To help find ways to ensure their ads are safe and clean, Michael Tiffany will join a panel of other data and marketing experts at AdExchanger Clean Ads I/O to discuss how cyber security expertise combined with evidence-based detection of browser automation are battling ad fraud.
Programmatic I/O—An AdExchanger Event
Panel Topic: How Data Science & Technology Can Help Fight Ad Fraud
- Wednesday, June 3, 2015 at 3:40 p.m. ET
- The Times Center at 242 West 41st Street, New York, NY 10036
- Moderator: Ryan Joe, senior editor, AdExchanger
- Panelists: Michael Tiffany, co-founder and CEO, White Ops; Douglas de Jager, engineering lead and manager, Google Ad Traffic Quality, Google; John Nitti, chief investment officer, ZenithOptimedia – Worldwide
White Ops offers the world’s first systematic, massively scalable, continuous anti-fraud solution for accurately isolating and eliminating bot-infected traffic. By applying the frictionless and invisible techniques of Side Channel Analysis across thousands of real-time user session variables, White Ops differentiates between a human and machine-driven request, across the full spectrum of impression and click fraud techniques—regardless of the sophistication of the bot programmer and their attempts to adapt and evade. This agile and deterministic approach is vastly more advanced and effective than methods generally employed by legacy fraud detection services, which rely largely on historical data and statistical and predictive analysis to estimate bot activity.
About White Ops
White Ops is a pioneer in the detection of and systematic defense against bot and malware fraud, providing advertisers and enterprise businesses with the tools they need to eliminate fraud, raise their bottom lines and ensure the success of their campaigns and the security of their systems and data. White Ops' leading-edge technology combats criminal activity in a significantly different and more comprehensive way than any method currently on the market. White Ops differentiates between bot and human interaction in online advertising and publishing, enterprise business networks, e-commerce transactions, financial systems and more, allowing clients to remove and prevent fraudulent traffic and activity. By working with clients to cut off sources of bad traffic, White Ops makes bot and malware fraud unprofitable and unsustainable for the cyber criminals who ultimately profit from it -- an economic strategy that will eventually eradicate this type of fraud.