New York, NY – September 1, 2016 – White Ops, the leading innovator of Sophisticated Invalid Traffic (SIVT) detection and prevention, today announced that White Ops CEO and Co-Founder Michael Tiffany will be participating in a panel at the Variety Entertainment & Technology Summit, dubbed the technology revolution of the entertainment industry. The Summit takes place on September 7, 2016 from 8:00 a.m. to 6:00 p.m. PST at the Four Seasons Hotel Los Angeles at Beverly Hills.
The Variety Entertainment & Technology Summit LA will explore how film, TV, gaming, music and digital media is being transformed by new technologies—examining the latest strategies to engage today’s diverse audiences spanning across multiplying media platforms and entertainment content options. The Summit will look to identify opportunities in interactive and virtual reality storytelling, digital marketing/advertising, new programming business models, and beyond. This year’s Summit will be hosted by world-recognized stand-up comedian, author and talk show host Chelsea Handler.
Brands in the Director’s Seat: Best Entertainment Marketing Storytelling
Panel Summary: Brands are quickly becoming masterful storytellers as they work to engage audiences who are sick of clunky pre-roll video, annoying pop-ups and tired banner ads. What platforms are working best for brands to break through today’s digital ad jungle to consumers with their entertainment marketing? What content creators are succeeding in helping brands tell the right story? What brands, spanning consumer, TV and film are succeeding in converting their marketing and advertising creativity into sales, tune-in or butts in seats? Top platforms, entertainment marketers and their partners will talk about how they are crafting the perfect pitch.
• Date/Time: Wednesday, September 7, 2016 from 3:40-4:20 p.m. PST
• Venue: Four Seasons Hotel Los Angeles at Beverly Hills
• Moderator: Debra Birnbaum, Executive Editor, TV, Variety
• Speakers: Michael Tiffany, White Ops; Chief Content Officer, Scott Donaton, DigitasLBi; Global Head, Unskippable Labs Ben Jones, Google; Chief Content Officer Leland Maschmeyer, Chobani; Chief Marketing Officer T.J. Marchetti, AwesomenessTV and Chief Marketing and Creative Officer Frank Cooper, BuzzFeed
According to the study, "Bot Baseline Fraud in Digital Advertising (2015), conducted alongside the Association of National Advertisers (ANA), an estimated $7.2 Billion dollars will be lost this year to ad fraud. On average, participating companies that participated in this study lost $10 million to digital ad fraud in 2015 and compromise was found across the ad ecosystem—proving that criminals continue to be adept at mimicking a multitude of attributes to game metrics and traditional controls.
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