MiQ helps advertisers safeguard their connected TV investments using HUMAN’s MediaGuard
Toronto and New York — (August 25, 2022) — MiQ, the leading global programmatic media partner, and HUMAN Security, Inc. (formerly White Ops), the global leader in safeguarding enterprises from digital attacks, today announced a partnership that will bring increased quality, transparency, and trust to connected TV (CTV) advertisers. The partnership will provide MiQ clients and advertisers with a suite of ad fraud detection to ensure only ‘real humans’ are interacting with their CTV investments.
“By leveraging HUMAN’s MediaGuard, MiQ can integrate HUMAN’s comprehensive detection capabilities into our buy-side platforms to validate the humanity of CTV impressions before they are bought,” said Alfie Atkinson, CEO, MiQ Canada. “In combination with MiQ’s current fraud detection capabilities, we can offer clients more valuable, better performing inventory and better outcomes.”
The number of CTV viewers is growing rapidly in Canada, providing advertisers with a massive opportunity to reach audiences on the biggest screen in the household. According to eMarketer, in 2023, CTV ad spending will surpass C$1 billion, up almost sevenfold from five years ago due to massive annual growth rates. However, sophisticated bots and fraud pose a significantly increasing threat to CTV campaigns.
By adding MediaGuard’s post-impression detection solution, MiQ customers will have access to actionable, industry-leading intelligence from the Human Defense Platform.
“As the stewards of our client’s media investment, it is important for us to feel confident in a channel’s ability to ensure we are investing in real impressions,” Karen Hristic, VP, Growth, dentsu. “Third-party verification by HUMAN provides the added layer of transparency we need to ensure non-fraudulent media is protected especially as connected TV continues to grow as a channel.”
MiQ will augment its existing fraud prevention measures and utilize the intelligence from HUMAN to better identify and exclude sources of bot-driven fraud. They will also receive increased security and confidence against advanced fraud with this partnership.
“With the ever evolving digital attacks on the CTV advertising ecosystem, MiQ stands as an important example of how imperative it is for companies to take control of this fight to deliver quality to their clients,” said Frith Fraser, Head of Strategic Clients at HUMAN. "This partnership will leverage our leading MediaGuard solution to safeguard CTV inventory on MiQ's platform from non-human ad views. This will boost the overall quality, transparency, and performance for MiQ’s customers.”
Today, HUMAN verifies the humanity of more than 15 trillion digital interactions per week, offering enterprises a platform with unmatched visibility and protection against fraudulent activity across the Internet. HUMAN achieves this scale through its continued expansion in cybersecurity, including its recent merger with PerimeterX, now offering a suite of products to protect the complete digital customer journey. With new partners and enterprises now able to leverage the Human Defense Platform, comes an even deeper understanding of the cybercrime landscape, enabling HUMAN to adapt continuously, staying ahead of adversaries through modern defense, and safeguarding clients with collective protection against threat models that are constantly evolving.
HUMAN and MediaGuard are registered trademarks of HUMAN Security, Inc. To learn more about HUMAN’s solutions, please visit www.humansecurity.com.
We’re MiQ, a programmatic media partner delivering results through better-connected marketing. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and we’re always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places. We’re a global company delivering world class media solutions from 22 offices across North America, Europe, and APAC.
HUMAN is a cybersecurity company that safeguards 500+ customers from sophisticated bot attacks, fraud and account abuse. We leverage modern defense—internet visibility, network effect, and disruptions—to enable our customers to increase ROI and trust while decreasing end-user friction, data contamination, and cybersecurity exposure. Today we verify the humanity of more than 15 trillion interactions per week across advertising, marketing, e-commerce and enterprise security, putting us in a position to win against cybercriminals. Protect your digital business with HUMAN. To Know Who’s Real, visit www.humansecurity.com.