Bot management leader awarded in the PR Campaign of the Year category
NEW YORK – (December 1, 2021) – HUMAN Security, Inc. (formerly White Ops)—the global leader in collective protection against sophisticated bot attacks and fraud—has been named a bronze winner in the PR Campaign of the Year category for the Best in Biz Awards, the only independent business awards program judged each year by prominent editors and reporters from top-tier publications in North America.
In October of 2020--after a summer of social unrest, listening, learning and unlearning--the team at HUMAN took a hard look at how the brand “White Ops” as it did not represent the company and who were and who we wanted to be. Although born out of a technical term, CEO Tamer Hassan and the rest of the team realized the ways in which the name perpetuated a negative association of good and bad with color and race, which led to a comprehensive branding journey to who the company was all along: HUMAN.
“We fight every day to protect our customers' digital experiences and keep the internet human. Changing our brand to HUMAN allowed us to come to the market with a brand that best reflects our company’s journey while capturing the unique characteristics of our culture and values,” said HUMAN CMO Dan Lowden. “To be recognized for this effort by the Best in Biz Awards is a truly humbling experience.”
2021 marked the 11th annual Best in Biz Awards and, following the havoc wreaked by the global pandemic, resoundingly confirmed that American business is back and stronger than ever before. The 11th annual program saw intense competition among more than 700 impressively strong entries from public and private companies of all sizes, spanning all regions and industries in the U.S. and Canada, ranging from some of the best known global brands to the most innovative startups and irrepressible local companies. This year’s judges were impressed with the winning companies’ resilience and adaptability that allowed them to turn the challenges of the past 20 months into remarkable growth numbers, their exemplary dedication to their customers in matters small and large, and particularly, many winners’ efforts to maintain and deepen their commitment to the environment and local communities.
“This year’s entries were of exceptionally high caliber,” said Joseph Pete, Times of Northwest Indiana, judging his third Best in Biz Awards program. “Any would have been deserving of recognition and any could have won were it not for the high level of competition. The entries displayed an impressive list of accomplishments as well as quantifiable achievement.”
The 2021 judging panel included, among others, writers from Associated Press, Barron’s, Consumer Affairs, Inc., USA Today and Wired.
Best in Biz Awards 2021 honors were conferred in 100 different categories, including Company of the Year, Most Resilient Company, Fastest-Growing Company, Most Innovative Company, Best Place to Work, Customer Service Department, Executive of the Year, Finance Executive, HR Executive, Most Innovative Product, Enterprise Product, Best New Product, App, CSR Program, Environmental Program, Website and Newsletter of the Year. For a full list of gold, silver and bronze winners in Best in Biz Awards 2021, visit: http://www.bestinbizawards.com/2021-winners.
HUMAN is a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human. We have the most advanced Human Verification Engine™ that protects applications, APIs and digital media from bot attacks, preventing losses and improving the digital experience for real humans. Today we verify the humanity of more than 10 trillion interactions per week for some of the largest companies and internet platforms. Protect your digital business with HUMAN. To Know Who's Real, visit www.humansecurity.com.
About Best in Biz Awards
Since 2011, Best in Biz Awards has been the only independent business awards program judged by a who’s who of prominent reporters and editors from top-tier publications from North America and around the world. Over the years, judges in this prestigious awards program have ranged from Associated Press to the Wall Street Journal and winners have spanned the spectrum, from blue-chip companies that form the bedrock of the global economy to some of the world’s most innovative start-ups and nimble local companies. Each year, Best in Biz Awards honors are conferred in two separate programs: North America and International, and in 100 categories, including company, team, executive, product, and CSR, media, PR and other categories. For more information, visit: http://www.bestinbizawards.com.
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