White Ops’ Advertising Integrity will allow Fyber’s demand partners to enjoy a safer programmatic mobile app environment
BERLIN and NEW YORK, June 16, 2020 -- Fyber (FSE:FBEN), a leading technology company creating solutions for smarter ad monetization in the mobile app environment, today announced a partnership with White Ops, the global leader in bot mitigation and fraud protection. Already live and available, the partnership enhances ad fraud protection on Fyber’s programmatic platforms with White Ops Advertising Integrity’s post-impression detection solution, extending frictionless and safe access to all buyers. The companies will collaborate together and continue to extend prevention solutions over time to protect the mobile ecosystem through a collectively protected advertising supply chain to ensure fraud is recognized, addressed, and eliminated as quickly as possible as bad actors always follow the money. This industry-leading partnership includes a focus on mobile gaming, mobile app mediation, and a mobile app only programmatic exchange.
Fyber has maintained an especially low invalid traffic (IVT) rate on its platforms, which handles more than 20 billion ad requests daily. To date, Fyber fraud prevention efforts have been centered around an in-house collection of human and machine-based capabilities, as well as consumer intelligence solutions. Together, these measures combine to maximize the quality and safety of the inventory, all of which come through direct SDK integrations with publishers. In partnering with White Ops, Fyber will introduce fraud monitoring and alert capabilities into its monetization platform, making it safer than ever. Buyers can continue to monetize the opportunities enhanced by Fyber’s tools, knowing White Ops Advertising Integrity will ensure the quality of mobile app advertising and thwart fraudulent activity.
White Ops today verifies more than five trillion interactions per week, working directly with the largest internet platforms, DSPs, exchanges, and brands. Its technology uses a multilayered detection methodology to spot and stop sophisticated bots. The full breadth of the White Ops Advertising Integrity product can differentiate between a human and a bot on the same device at the same time. Advertising Integrity offers advertisers real-time visibility and active protection against malicious bot activity regardless of medium, enabling more effective advertising spend.
“We are thrilled to add White Ops’ exceptional Advertising Integrity security solutions to our existing fraud prevention measures, maximizing the safety of our environment,” said David Simon, Chief Revenue Officer at Fyber. “Fyber has invested heavily in maximizing the quality of the inventory traded in our marketplace and focused on eliminating fraudulent traffic. Bringing White Ops capabilities to the mobile app environment will allow us to continue to provide our customers with a safer and smoother experience. This is a significant step in Fyber’s ongoing effort to reduce friction in the buying process and increase brand buyer’s trust — and dollars — in the mobile app environment.”
“White Ops’ mission is to protect our customers from sophisticated bot attacks and fraud across the internet by disrupting the economics of cybercrime,” said Jason Fink, Ads Integrity, Team Lead at White Ops. “Mobile environments have a target on their back when it comes to fraud and attacks by bad actors. Our partnership with Fyber ensures we are collectively protecting a greater part of the advertising ecosystem.”
Fyber is a global technology company, developing a next-generation monetization platform for mobile app publishers. Fyber combines proprietary technologies and expertise in mediation, programmatic, and video to create holistic solutions that shape the future of the app economy. Fyber has seven global offices in San Francisco, New York, London, Berlin, Tel Aviv, Seoul, and Beijing. It is publicly traded on the Frankfurt Stock Exchange under the symbol FBEN. To learn more, visit www.fyber.com.
About White Ops
White Ops is the global leader in bot mitigation and fraud protection. White Ops protects enterprises across the globe – including the largest internet platforms – from sophisticated bots by verifying the humanity of more than five trillion online interactions every week. The most sophisticated bots look and act like humans when they click on ads, visit websites, fill out forms, take over accounts, and commit payment fraud. White Ops stops them. The strength and scale of White Ops’ Bot Mitigation Platform to protect enterprises across the domains of cybersecurity, digital advertising, and marketing led them to receive an investment from Goldman Sachs Merchant Banking Division and ClearSky Security to support the company’s next phase of growth. To learn more, visit www.whiteops.com.
TAGGED: Press Releases