With White Ops Advertising Integrity solution blocking sophisticated bots, invalid traffic and fraudulent impressions in programmatic advertising, Dailymotion deepens focus on the trusted advertising ecosystem
NEW YORK -- Dailymotion, a Vivendi-owned video platform dedicated to creating a trusted home for premium video content that matters, and White Ops, the global leader in sophisticated bot mitigation, announced today an enhanced partnership that will protect Dailymotion’s programmatic advertising on its global video platform from sophisticated invalid traffic (SIVT). This expanded partnership between Dailymotion and White Ops brings together integrity, trust and accountability in the advertising ecosystem thanks to a pre-bid detection technology.
Sophisticated bots look and act like humans when they click on ads, live on consumer devices and have user and device IDs, making them difficult to recognize and stop. Leveraging White Ops’ Advertising Integrity solution, impressions served on Dailymotion’s global video platform will be guarded against malicious and sophisticated attempts to pocket advertising revenues. By providing a comprehensive, timely and actionable view of the supply chain, White Ops Advertising Integrity is able to verify impression by impression the difference between a real ‘human’ user and a sophisticated bot without impacting the user experience.
“Dailymotion is leading an industry-wide effort to ensure an accountable and addressable supply chain through an alliance of agencies, brands, tech companies and publishers designed to provide long-term, sustainable solutions for a clean video supply chain with fraud-free advertising inventory,” said Gregory Jamet, global head of brand safety at Dailymotion. “Our partnership with White Ops enables us to deliver a premium digital video experience with accountability in real-time.”
White Ops Advertising Integrity is deployed through a JavaScript tag or a 1x1 pixel, and offers advertisers real-time visibility and active protection against sophisticated bot activity regardless of medium: desktop, mobile app, mobile web, and CTV platforms. Privacy-sensitive detection tags execute asynchronously, meaning that there is no impact on site load times or performance.
“Dailymotion is the leading destination for video discovery and exploration catering to more than 250 million entertainment-seekers, and this partnership will help ensure that a fraud-free digital advertising ecosystem enhances their customer experience,” said Tamer Hassan, co-founder and chief executive officer of White Ops. “White Ops is now verifying the humanity of more than one trillion digital interactions every week to ensure our partners engage with humans only, not sophisticated bots. Fraud is a cybersecurity issue, not a measurement challenge - and as the threat evolves, we are innovating at a faster pace by offering dynamic and more sophisticated solutions to guard against it head-on.”
The partnership will provide added protection for Dailymotion advertisers and the broader buying community to enjoy a fraud-free environment, providing more transparency and bringing integrity to digital advertising by keeping it human.
