Crunchbase Blocks Bots and Optimizes Customer Experience

Crunchbase makes over a billion calls to our API each year. Given the persistent threats to its data and site, Crunchbase deployed a bot defense product to guard against account takeover attacks and website scraping. However, the team soon realized that the product’s false-positive rates were far too high.
 
Legitimate users were flagged as malicious and forced to solve CAPTCHAs or blocked entirely, which frustrated users and reflected poorly on the company. The internal team spent significant time handling customer complaints, managing and remediating tickets, and helping resolve access issues. The company needed a new bot management solution that would block malicious bots without returning false positives. 

• Low False Positives: Bot Defender uses machine-learning, behavioral analysis, and predictive methods to identify and block bots with unparalleled accuracy, maintaining low false positives.
• Deployment Flexibility: The solution offered a deployment option that integrated with their existing gateway.
• Flexible Control: This implementation approach gave Crunchbase the control to selectively enable traffic to bypass bot blocking based on established parameters as needed.
• Improved Customer Experience: Bot Defender uses Human Challenge, a user-friendly CAPTCHA alternative. The solution ensures low latency, preserving website performance.