The Killers once asked a profound question: are we human or are we dancer? But they forgot another category: bots.
Where there is money, there is fraud. And there’s a lot of money in the streaming industry. In the music industry, Fraudsters use bots to take the credentials of real people and “listen” to music - causing inflated chart numbers and downstream impacts like wasted ad spend. In this conversation about streaming fraud, we discuss:
- How account fraud impacts streaming platforms and the larger industry
- What happens once bots gain access to real accounts
- How we can work together to keep music human
Rosemary Cipriano, Senior Content Writer, HUMAN
Francis Kitrick, Principal Solutions Engineer, HUMAN