Secure 2024: Forrester Wave™ Q2 2022 Showcases Leading Bot Management Solutions

HUMAN vs Confiant

Learn why HUMAN is a leader in malvertising protection.

Key Advantages HUMAN Has Over Confiant

Disrupt Malvertisers’ ROI

HUMAN cleanAD flips the economics of malvertising on its head. 

  • Protects platforms by blocking malicious ads from ever entering the bidding process
  • Removes malicious ad behavior for publishers while still allowing the ad to render, forcing malvertisers to pay for the impressions without their expected reward.
  • Allows platforms to deliver clean ads and publishers to serve clean ads without missing out on ad revenue
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HUMAN F5 Competitor Solutions that work better

Easily Protect All Creative Formats

cleanAD makes it easy to protect all ad units on site with simple setup and pain-free maintenance. 

  • Provides real-time protection of every creative format, including video impressions
  • Implemented via threat feed API for platforms and a page-level code for publishers that require no customer overhead
  • Offers protection from novel threats without relying on maintaining blocklists or updating creative wrapping

Unparalleled Internet Visibility

cleanAD is powered by the Human Defense Platform, which has unmatched visibility across the ad ecosystem.

  • Verifies more than 20 trillion interactions per week and observes 3 billion unique devices worldwide each month
  • Leverages real-time data from the world’s largest fraud sensor network, built over the past 10 years
  • Identifies emerging threats better and faster than anyone else
HUMAN F5 Competitor 24-7 live support

Comparing HUMAN to Confiant

Economic Impact



With page-level implementation and known threat feed API, cleanAD immediately delivers protection against novel threats. 


cleanAD runs seamlessly in the background, providing continuously updated protection without adding load time.

Global Visibility

HUMAN has the world’s largest fraud sensor network—including implementations with the largest supply-side and ad tech platforms—for unmatched insight into emerging threats.

All Formats

cleanAD protects all creative on a page, including video. The solution sits on the page and does not require creative wrapping. 

Make Malvertisers Pay

Only cleanAD prevents bad ad behavior while allowing ad impressions to fire, forcing malvertisers to pay without their reward.




Confiant relies on blocklists and creative wrapping, and thus needs to be retrofitted every time a new threat is identified. 

Bulky List Load

Confiant relies on blocklists, which grow as threats are added, causing latency due to all the checks needed to load.

Limited Exposure

Confiant’s visibility is significantly smaller. Their visibility into novel threats is significantly limited.

Limited Formats

Confiant uses creative wrapping, meaning it is limited to protecting display and native creative formats.

Block and Replace

Confiant blocks the ad and then requests the exchange to refill the unit with a new ad. This leaves publishers and platforms potentially on the hook for lost revenue.  

Why Customers Trust HUMAN

HUMAN is trusted by more than 465 customers to safeguard them from bots, ad fraud, and account abuse.
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Buyer’s Toolkit:
Malvertising Protection Solution

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