HUMAN SECURITY

The CMO's Guide to AI and Agentic Traffic

Turn the fastest-growing traffic source into revenue, not risk.

Key Takeaways

  • AI agents are navigating funnels and completing transactions, with agent-driven commerce projected to grow 20% by 2028.
  • Most security and analytics tools lump AI agents into “bot” or “not” categories, thereby inadvertently turning away ready-to-buy consumers.
  • Malicious bots distort attribution, waste ad spend, and undermine performance metrics when left unchecked.
Key Statistic

AI-driven traffic is growing 8x faster than human traffic.

Autonomous agents are comparing offers, navigating funnels, and making purchases.

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