When it comes to safeguarding the internet, there are no shortcuts. In the realm of advertising in 3D landscapes, there is no shortage of bad bots attempting to manipulate the allocation of your budget. That means drawing your attention from the audience to their ad fraud operations. 3D environments continue to grow in captivating ways, encompassing mobile, PC, console, the metaverse, and more. We cannot adhere to the same standard protocol employed in the 2D industry. In an ideal world of converting authentic humans via the marketing funnel, fairness would prevail, and you could accurately measure results, but fraudsters do not abide by the concept of an even playing field.

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