Researchers at HUMAN have found that 40% of real humans have at some point given up on a purchase because of CAPTCHA frustration. This is a big problem because customers are often served CAPTCHAs just at the point where they’re about to make a purchase or create an account on your platform.
What is CAPTCHA?
CAPTCHA stands for “Completely Automated Public Turing test to tell Computers and Humans Apart.” This security measure helps prevent bot attacks, spam, and password decryption by asking real users to complete a challenge to prove they are human.