Bots are responsible for a significant portion of online traffic—ranging from 50% to 70% according to some estimates. And while some bots, like web crawlers and monitoring bots, serve useful functions, not all of them work in your favor. Malicious bots can execute credential-stuffing attacks, take over user accounts, scrape competitive data, commit fraud, and disrupt business operations. Stopping them requires more than perimeter defenses—organizations need a dedicated bot management solution to detect, mitigate, and adapt to evolving threats.

With the rise of malicious bots, the demand for effective countermeasures has surged. As a result, organizations now have a growing number of bot management solutions to choose from. However, selecting the right one isn’t straightforward—there’s no universal playbook, leaving buyers to navigate the differences on their own.

To help, HUMAN Security has created our first-ever Bot Management Buyer’s Guide. This document helps security practitioners cut through the noise and focus on the key considerations for choosing the best solution for their needs. Read this blog for key takeaways from the guide, or download the guide in full here.  

Understanding the threat: where bots do damage

Bot attacks target businesses across industries, including e-commerce, financial services, travel, healthcare, and digital advertising. These threats exploit vulnerabilities at multiple touchpoints, from account logins to transactions and ad impressions. Some of the most disruptive bot-driven attacks include:

Credential stuffing and account takeover (ATO): Bots test stolen credentials at scale, hijacking user accounts to steal funds, drain loyalty points, and commit fraud.

Fake account creation: Bots generate fake user accounts to exploit promotions, spread misinformation, and engage in fraudulent transactions.

Web and content scraping: Competitors and bad actors use scraping bots to extract pricing, product listings, and proprietary content, eroding competitive advantage.

Transaction abuse: Bots conduct carding attacks, scalping, and inventory hoarding, making fraudulent online purchases and leading to financial losses.

Click and ad fraud: Automated bots inflate clicks and impressions, draining advertising budgets and corrupting campaign performance data.

Data contamination: Bots skew analytics by generating invalid traffic, distorting engagement metrics, and leading to poor business decisions.

Layer 7 DDoS attacks: Bots overwhelm application servers with excessive traffic, slowing down websites and causing outages.

Business logic abuse: Bots exploit application rules to manipulate referral programs, abuse sign-up offers, and conduct fraudulent transactions.

Six criteria for evaluating a bot management solution

The Bot Management Buyers’ Guide outlines six key considerations to help organizations make an informed decision:

Efficacy: How well does the solution detect and mitigate advanced bot attacks? Does it leverage AI, behavioral analysis, and secondary detection to stop evolving threats?

Impact on performance and user experience: Does the solution introduce latency or create friction for real users? Can it detect bots without disrupting legitimate customers?

Ease of deployment and maintenance: Does it integrate with your existing infrastructure? Does it support mobile apps and APIs?

AI and good bot management: Can it differentiate between malicious bots and legitimate automation (such as search engine crawlers and AI-driven agents)? Can it monetize AI scraping traffic?

Dashboards and reporting: Does it provide actionable insights into bot traffic, attack trends, and risk signals?

Platform capabilities: Does the solution align with broader cybersecurity and fraud prevention strategies throughout the customer journey?

Why a dedicated solution matters

Many businesses rely on web application firewalls (WAFs) and content delivery networks (CDNs) to block bot traffic. While these tools can filter some automated threats, they are not built for advanced bot management. Attackers can easily bypass WAF rules, and CDN add-ons often lack the precision needed to stop sophisticated fraud operations.

A dedicated bot management platform provides:

Download the Full Buyers’ Guide

Choosing the right bot management solution is critical to protecting your business, customers, and digital assets. The Bot Management Buyers’ Guide offers a structured framework to help security teams evaluate vendors, understand key criteria, and select the right defense against automated threats.

Download the full guide to ensure your organization is ready to stop bot-driven attacks before they impact your bottom line.